Symposium: “Entrepreneurship & SMEs in Emerging Markets: Competitiveness & innovation in Knowledge Economy”
Competitiveness and innovation are the two key factors that would determine SMEs’ success in current business environment. Innovation in enterprise management systems which includes technology, design and development, business models and management. To become more competitive, it is imperative for SMEs to actively manage knowledge as well as other intangible assets like brand reputation, customers experience and market expectations. Therefore, the 6th symposium will focus on competitiveness and innovation of enterprise development and SMEs in Emerging Markets, especially firms engaged in tourism and services marketing. We welcome scholars from the academia, entrepreneurs, government agencies, and professional associations to submit research manuscripts, case studies and corporate experiences and proposal for panel sessions; We call for both technical and practical contributions that would advance the theory and practice for entrepreneurship and SMEs management.