COMMUNICATION & PUBLIC ADMINISTRATION

Course details

Academic Year:

2016/2017

Degree Class:

LM-59 - Advertising and communication for the public and private sectors

Degree Interclass:

LM-63 - Public administration

Duration in years:

Credits:

120

Location:

SASSARI

Department:

HISTORY, HUMANITIES AND EDUCATIONAL SCIENCES

Entry test:

Type of access:

open access

Compulsory attendance:

Course website:

https://www.dissuf.uniss.it/it/didattica/corsi-di-studio/lm-59-lm-63-int...

Course in brief

b) The course of study in short

There are two years of lectures in the course of study leading to a second level degree in Communication and Public

Administration.

The degree earned may lie either in Italian Ministry Class LM-59, Advertising and communication for the public and

private sectors or in Italian Ministry Class LM-63, Public administration. At the time of enrollment each student must

choose between these two classes. This choice can be changed later, but it becomes final when the student enrolls

for the second year.

This course of study has two tracks: a) the Management and Public Administration track and b) the Digital

Administration Technology track.

The course aims to train a professional capable of carrying out activities in the design and implementation of policies

for local development, for the improvement of public services, for the empowerment of citizens and the

rapprochement of the citizens to the public administration. In each of these areas, the sciences of administration and

communication sciences have provided an essential contribution. The course aims not only to provide adequate

cognitive tools of the processes in progress, but also to train professionals able to implement and manage the policy

change.

The academic program includes the study of disciplines and the acquisition of methods to carry out managerial

responsibilities in the communication functions of public administrations, finding information from heterogeneous

information systems, which are those of public administrations, and to treat them according to an integrated

perspective. For this purpose training activities in different scientific areas are planned, allowing students the

acquisition of legal-administrative analysis tools, other than statistical, sociological, economic, organizational,

technological and communicative skills. The course also includes the study of methods for the identification and

management of information flows for the decision-making system, and the learning of methods of organizational

changes and planning of communication administrative processes

List of Courses

The detailed information about the classes to be held during the current academic year are already available of the official page; but the detailed information (professor, course syllabus, bibliography, etc.) about the courses which will be held during the academic years following the first one (2nd, 3rd year, etc.) will be made available during the year when the course will be held (1st year of the 2016-2017 academic year is already available; 2nd year courses will be uploaded during the 2017-2018 academic year; 3rd year courses will be uploaded during the 2018-2019 academic year; etc.).
For this reason, the details about the courses to be held during the years following the current academic year may be viewed by searching the name of the courses in the SEARCH TEACHING ACTIVITIES engine or by browsing through the syllabus of the first year of matriculation.
Important information for Erasmus students: if you are an Erasmus student and you wish to view all available courses, use the SEARCH TEACHING ACTIVITIES engine to search the desired courses.

Management of public administrations

Course year: 1

ANALISI DELLE POLITICHE PUBBLICHE - 6 credits - Compulsory
ANALYSIS OF URBAN POLICIES - 9 credits - Compulsory
COMUNICAZIONE E PARTECIPAZIONE POLITICA - 9 credits - Compulsory
CULTURAL INDUSTRIES AND NATIONAL IDENTITY - 9 credits - Optional
DIRITTO DELL'UNIONE EUROPEA (CORSO AVANZATO) - 9 credits - Compulsory
HISTORY OF COMMUNICATION AND MOVEMENT OF IDEAS IN THE MODERN AGE - 9 credits - Optional
HISTORY OF POLITICAL PARTIES AND MOVEMENTS - 9 credits - Optional
HISTORY OF PUBLIC ADMINISTRATION - 6 credits - Compulsory
INTERAZIONE UOMO-MACCHINA IN AMBITO SANITARIO - 6 credits - Optional
ITALIANO - 9 credits - Compulsory
LABOUR LAW (ADVANCED COURSE) - 9 credits - Optional
PUBLIC COMMUNICATION STRATEGIES - 6 credits - Compulsory
SOCIOLOGY OF POLITICAL PHENOMENA - 9 credits - Optional
SVILUPPO DELLE RISORSE UMANE - 9 credits - Optional
TECNOLOGIE AVANZATE PER LA SALVAGUARDIA DEI BENI CULTURALI - 9 credits - Optional
TEORIA GENERALE DELLO STATO E DELL'ORGANIZZAZIONE PUBBLICA - 9 credits - Compulsory
TEORIE COMPUTAZIONALI DELLA MENTE - 6 credits - Optional

Course year: 2

ALTRE ATTIVITA' (DM 270/04, ART.10, LETTERA D) - 9 credits - Compulsory
DATA ANALYSIS ORIENTED TO DECISIONS - 9 credits - Compulsory
DATABASES - 9 credits - Compulsory
DIRITTO E POLITICHE EUROPEE PER LO SVILUPPO - 6 credits - Compulsory
DIRITTO E POLITICHE EUROPEE PER LO SVILUPPO - 6 credits - Compulsory
DISSERTATION - 24 credits - Compulsory
PUBLIC ECONOMY - 9 credits - Compulsory

Technologies applied to the digitalization of public administrations

Course year: 1

ANALISI DELLE POLITICHE PUBBLICHE - 6 credits - Compulsory
ANALYSIS OF URBAN POLICIES - 9 credits - Compulsory
COMUNICAZIONE E PARTECIPAZIONE POLITICA - 9 credits - Compulsory
CULTURAL INDUSTRIES AND NATIONAL IDENTITY - 9 credits - Optional
DESIGN OF INTERACTIVE APPLICATIONS - 6 credits - Optional
DIRITTO DELL'UNIONE EUROPEA (CORSO AVANZATO) - 9 credits - Compulsory
HISTORY OF COMMUNICATION AND MOVEMENT OF IDEAS IN THE MODERN AGE - 9 credits - Optional
HISTORY OF POLITICAL PARTIES AND MOVEMENTS - 9 credits - Optional
HISTORY OF PUBLIC ADMINISTRATION - 6 credits - Compulsory
INTERAZIONE UOMO-MACCHINA IN AMBITO SANITARIO - 6 credits - Optional
ITALIANO - 9 credits - Compulsory
LABOUR LAW (ADVANCED COURSE) - 9 credits - Optional
PUBLIC COMMUNICATION STRATEGIES - 6 credits - Compulsory
SOCIOLOGY OF POLITICAL PHENOMENA - 9 credits - Optional
SVILUPPO DELLE RISORSE UMANE - 9 credits - Optional
TECNOLOGIE AVANZATE PER LA SALVAGUARDIA DEI BENI CULTURALI - 9 credits - Optional
TEORIA GENERALE DELLO STATO E DELL'ORGANIZZAZIONE PUBBLICA - 9 credits - Compulsory
TEORIE COMPUTAZIONALI DELLA MENTE - 6 credits - Optional
TO THE EU ORIGIN - 9 credits - Optional
WEB SEMANTICO - 6 credits - Optional

Course year: 2

ALTRE ATTIVITA' (DM 270/04, ART.10, LETTERA D) - 9 credits - Compulsory
DATABASES - 9 credits - Compulsory
DISSERTATION - 24 credits - Compulsory
ELABORAZIONE DIGITALE DELLE IMMAGINI - 9 credits - Compulsory
PRATICHE DIGITALI ED EMPOWERMENT DEI CITTADINI - 6 credits - Compulsory
PUBLIC ECONOMY - 9 credits - Compulsory

Expected Skills

Knowledge and know-how:
Students will study disciplines and learn methods enabling them to take lead roles in the management of

communications for public institutions and agencies, and in the acquisition and integration of information from

diverse computer systems and databases, of which the public sector has many. To this end, the course includes

studies in scientific disciplines which help the student acquire the basic tools of legal-administrative, statistical,

sociological, business-economic, technological, and communications analysis. Moreover, the course includes studies

of how to identify and manage data flows in decision-making systems, of how to implement organisational change,

and of how to reorganise administrative procedures and communications systems so as to provide better service to

the end users. Insofar as many different parties typically work together in the planning and even more so in the

implementation of local development, our course takes particular care to prepare graduates who are competent to

produce communications in various media directed to institutional parties as well as to representatives of non-

institutional and private interests (labour, business, community sector organisations, citizens' groups, etc.). The

graduate of the course in Communication and public administrations will have gained a thorough understanding of

theoretical concepts and methods about the legal-administrative culture of the public administration and the new

managerial and communication requirements. The graduate will have to demonstrate, in particular, familiarity with

the connections between the different disciplinary knowledge, as well as to acquire the conceptual tools to

understand and manage the various dimensions of administrative processes.

Ability to apply knowledge and know-how:
Appropriate use, both broad and deep, of new information technologies is central to the renovation of Public

Administration. This course aims to produce graduates able to collaborate in the planning and implementation of new

systems contributing to local development, to the improvement of public services, to putting citizens in closer contact

with public agencies, and to empowering those citizens. The sciences of administration and communication are key to

attaining these goals. Technological and organizational innovation is proceeding at great speed. The complex

influence of these innovations on essentially all administrative procedures and systems requires professionals with a

firm grasp of these changes, in contexts which are ever more interconnected. This course aims to furnish its graduates

not only with tools for understanding and taking advantage of today's changes, but also with critical and conceptual

tools to help them deal with tomorrow's changes. In fact an important role will be to provide support for and to

implement changes in political, administrative and financial practices, in particular those changes required by political

and administrative decentralisation. The graduate of the course in Communication and public administrations will be

able to find and critically interpret the available information on social, institutional and communication processes,

emphasizing in particular the re-use of the information already available within the administrative units; he will be

able to analyze and assess problems relating to direct and indirect resistance to the change of complex organizations

and in particular those of communication; he will be in a position to make independent judgments with respect to the

adequacy of the solutions identified by the public administration, both from a technical standpoint, and from that of

ethics.

Areas for Career Opportunities

Position in a workplace:
This course aims to produce specialists able to work at high levels in public and private organisations, producing ideas

and plans for communications systems and organisational innovation, coordinating interdisciplinary working groups,

furnishing expertise useful in the planning, management and monitoring of projects, and providing technical help in

establishing useful cooperative dynamics between various parties. Graduates could likewise work as managers in the

areas of defining and evaluating agency-wide projects and policies, of human resources, and of communication in

general (coordination, direction and development of internal and external communication structures and activities,

planning and promotion of integrated communication systems, public and private, to favour regional development,

network development, and management of interactive interactions with the public.)

Position-related skills:
Coordination, direction and development of the activities and structures of internal and external communication,

design and promotion of integrated systems of public and private communication aimed at the development of the

territory, promotion and development of initiatives for the creation of networks and to manage interactive

relationships with the citizens.

Career opportunities:
Graduates can be employed in management activities in the areas of the definition and evaluation of programs and

public policies; the development of human resources and communication strategies in both public and private

organisations.

Access requirements

a) Access Requirements

Besides a first level three-year university degree, either Italian or officially recognised as equivalent to an Italian

degree, students enrolling for the degree in Communication and Public Administration should have: a solid

understanding of the basics of public law, of sociology, of political economics, and of communication; familiarity with

the principles, methods, and tools of statistical-social research; a problem-solving outlook; the ability to look at and

discuss phenomena from a multidisciplinary point of view; computer skills at or above the level of the ECDL Core;

written and oral English language skills at European Reference Level B1 or better.

Specific requirements are given as minimum numbers of previously earned ECTS credits in various Italian Ministry

“Scientific Disciplines”. For students with non-Italian university degrees, the Committee for Didactics will determine

which “Scientific Disciplines” non-Italian university courses fall under.

Law (IUS/01, IUS/02, IUS/08, IUS/09, IUS/10) 6 ECTS credits

Economics (SECS-P/01, SECS-P/02,SECS- P/06, SECS-P/10) 6 ECTS credits

Sociology (SPS-07, SPS-08, SPS-09, SPS-10, SPS-11, SPS-12) 6 ECTS credits

Political Science (SPS-01, SPS-02, SPS-04) 6 ECTS credits

As well as:

either Statistics (SECS-S/01, SECS-S/02, SECS-S/03, SECS-S/05) 6 ECTS credits

or Communication (SPS-08, M-FIL/05, ING-INF/03, ING-INF/05) 6 ECTS credits

Study Programme Reference Persons

Reference Professors:

Tutors:

PULINA Luca
TEBALDI Mauro
TROVA Assunta

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