Basics of business economics, budgetary and economic-financial analysis, finance and marketing.
The final exam for students attending the course will focus on the elaboration of a paper on the balanced scorecard integrated with the sustainability perspective in the hotel industry.
For students who do not attend the final exam will be a written report on the balanced scorecard integrated with sustainability perspective in a hotel implemented by applying the methodology summarized in the material present on line.
The course aims to provide useful knowledge for the study of the conditions of profitability and liquidity of macro tourism businesses.
The essential contents concern the use of financial and nonfinancial data, academic papers and internet to formulate the balanced scorecard integrated with sustainability perspective in the case of hotel.
Material provided by the teacher during the course and present online.
Introductory lessons of lectures and seminars and group work with presentations by the participants themselves, the output of the assigned tasks.