RETAIL MANAGEMENT

Single discipline educational activity

Course Sheet

Academic Year of enrolment:

2016/2017

Type of Course:

Characterising

Optional/Mandatory:

Compulsory

Degree:

Master's Degree Programme in BUSINESS ADMINISTRATION

Location:

SASSARI

Disciplinary Sector:

Corporate Finance

Credits:

Programme Year:

Professor and Collaborators:

DEL CHIAPPA Giacomo

Hours of classroom activity:

Prerequisites:

Principles of Marketing and Management

AF code:

A001061

Assessment Methods

Verification of learning:

Written examination and project work

Teaching period

First semester

Objectives

This module will examine the main management principles related to retail sector devoting particular attention to traditional marketing activities and trade marketing. More, in particular this teaching unit will analyze the main characteristics of the different type of retail formats, how they have been developing over time, which type of services they deliver to their customers and, finally, the different type of marketing activities they run. In doing this, particular attention will be given to the analysis and discussion of the role that ICTs, internet and social media can exert over marketing and management activities implemented by different type of retailers.

Contents

Evolution of the retail sector
Consumer needs in retail sector
The offer of retailers: products, services and experiences
Competitive strategies
Marketing segmentation and positioning
Retailing mix
1. Product assortment
2. instore marketing and merchandising
3. communication mix
Communication and promotion
Price: creating and managing profit margin
Private label
Trade marketing
Innovation in retail sector
E-tailing: the role of ICTs, internet and social media in retail sector
Guest lectures and project works

Recommended Bibliography

Castaldo, S. (2008). Retail & channel management. Egea (capp. 5 and 6 excluded)
Slides and other reading materials will be suggested at the beginning of the teaching unit and will make available to students.

Teaching Methods

Traditional lessons, interactive lessons, guest lectures and project works

Contacts/More Information

Internationals students will have the possibility to use the English language to interact with the Professor (during teaching activities, etc), as well as to make the final exam.

Redaings materials for international students include the following:

Castaldo, Grosso and Premazzi (2013). Retail and channel marketing. Edward Elgar.
Slides and other reading materials will be suggested at the beginning of the teaching unit and will make available to students.

The Professor will be available by appointment each Tuesday from 2 pm to 4 pm. To facilitate the organization of meetings, students are kindly invited to previously contact the professor via email (gdelchiappa@uniss.it), skype (giacomo.del.chiappa)or mobile-phone (+39 393 90 26 400)

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RETAIL MANAGEMENT