No preprequisites.
Final oral exam. Intermediate evaluations through open-label written tests. Self-managed seminars.
The course aims to provide in-depth knowledge of the foundations of market economics as well as marketing policies adopted by agri-food businesses. Specifically, the aim will be to make the student understand the main mechanisms of agricultural global and local markets where production, distribution and marketing of a specific food can be included. The themes will be dealt with in a way that allows learners to have adequate judgment and learning autonomy as well as communicative skills that enable effective interaction with specialized and non-skilled operators and decision makers.
The Italian agriculture: recent history. The Italian agri-food industry. New trends in food consumption. The agri-food system in the EU and the world trade. Agri-food marketing. The marketing mix program. Self-managed seminars: GMOs and agri-food production; Emergent food consumption patterns; Certified quality food products.
Fanfani R. (2009): Il sistema agroalimentare in Italia. Bologna, Edagricole. Foglio A. (2007): Il marketing agroalimentare. Bologna, Il Mulino. Ismea (2015): La competitività dell'agroalimentare italiano. Check-up 2015. Roma , Ismea.
Lectures. Seminars with agro-industry operators and experts. Self-managed seminars in order to develop independent judgment and learning skills and communicative abilities.
Reception: On Mondays from 1.00 to 2.00 pm at the Department of Agrarian Sciences, Via E. De Nicola, Sassari.
