Final oral exam. Intermediate evaluations through open-label written tests. Self-managed seminars.
The course aims to provide in-depth knowledge of the foundations of market economics as well as marketing policies adopted by agri-food businesses. Specifically, the aim will be to make the student understand the main mechanisms of agricultural global and local markets where production, distribution and marketing of a specific food can be included. The themes will be dealt with in a way that allows learners to have adequate judgment and learning autonomy as well as communicative skills that enable effective interaction with specialized and non-skilled operators and decision makers.
The Italian agriculture: recent history. The Italian agri-food industry. New trends in food consumption. The agri-food system in the EU and the world trade. Agri-food marketing. The marketing mix program. Self-managed seminars: GMOs and agri-food production; Emergent food consumption patterns; Certified quality food products.
Fanfani R. (2009): Il sistema agroalimentare in Italia. Bologna, Edagricole. Foglio A. (2007): Il marketing agroalimentare. Bologna, Il Mulino. Ismea (2015): La competitività dell'agroalimentare italiano. Check-up 2015. Roma , Ismea.
Lectures. Seminars with agro-industry operators and experts. Self-managed seminars in order to develop independent judgment and learning skills and communicative abilities.
On Mondays from 1.00 to 2.00 pm at the Department of Agrarian Sciences, Via E. De Nicola, Sassari.