knowledge of the basic theoretical foundations of public communication
Written examinations with theoretical and case study proposal.
The student must know the techniques that allow to design a channel of communication between the PA and the citizen, using the most common social web 2.0 platforms.
The first part of the course will be used in the description, theoretical and practical, of the new communication methods developed with the use of SNS by the PA to build new channels of communication with citizens. The second part will be involved in the analysis of the individual possibilities offered to implement new channels of communication and in the construction of the relative public (Community). Finally, the policies, the editorial plans and the project for the construction of the new communication channel on SNS will be prepared.
Social media e PA. Dalla formazione ai consigli per l’uso, cura di Sergio Talamo, Francesco Di Costanzo, Roberta Crudele, FormezPA, 2018. PA Social. Viaggio nell’Italia della nuova comunicazione tra lavoro, servizi e innovazione di Francesco Di Costanzo, FrancoAngeli, 2017.
Face to face lesson, cooperative learning and problem solving.
