Objective of the course
Allow students to understand the different elements of the Strategic management Process, perform environmental scanning, define competitive advantages, formulate strategies, and define the necessary changes for strategy implementation. They will know how to analyse, understand, design and implement strategies, establishing controls for monitoring and assessing performances, having a special focus on Tourism industry.
Students will be exposed to several cases both Regional and International, and they are expected to apply the tools learned during the sessions to the analysis of these cases.
In the analysis of cases students are encouraged to apply the steps suggested by the course modules, putting a special commitment in the teamwork activities