required marketing knowledge level
oral final exam
The aim of the course is to study the concept of value for customer, company and territory as well as to develop knowledge on methodologies and analytical tools for the strategic planning process in tourism. . At the end of the course students will be able to prepare and use a strategic marketing plan as well as to direct the action of enterprises both to the market and to support the territorial tourist development.
1.The strategic marketing and place marketing management 2.Market analysis: the customer audits, the market and the territorial product 3.SWOT Analysis 4.Set goals and tourism marketing strategies 5.The strategic marketing plan
Sansone M. (2012), Place management: città territori marketing, Milano, Mc Graw Hill
Mcdonald M. H., Castaldo S., Mauri C. (2010), Piani di Marketing. Come prepararli e come utilizzarli al meglio, Milano, Franco Angeli
The educational model is based on the continuous testing of the theory; students will share case studies with regional and national managers.
after class and on request by sending an email to the teacher at ausai@uniss.it
