STRATEGY AND COMPANY GOVERNANCE

Single discipline educational activity

Course Sheet

Academic Year of enrolment:

2018/2019

Type of Course:

Characterising

Optional/Mandatory:

Compulsory

Degree:

Master's Degree Programme in ECONOMICS

Location:

SASSARI

Disciplinary Sector:

Business Administration

Language:

Italian

Credits:

Programme Year:

Hours of classroom activity:

Prerequisites:

Basic competences in business administration, accounting, corporate finance and economics

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STRATEGY AND COMPANY GOVERNANCE

BUSINESS ADMINISTRATION

AF code:

40002786

Assessment Methods

Verification of learning:

Oral examination
The minimum grade requires the demonstration of an elementary knowledge of the basic notions relevant to the topic dealt with while the maximum grade requires the correct use of the analytical tools used in the lesson a good expository logic combined with a good command of the language.

Teaching period

First semester

Objectives

Learning outcomes of the course unit:
The course is aimed at deepening principles and techniques which characterize business strategy and policies. Starting from the most relevant theories about strategic management, the constituents of business strategies, the different visions of the concept of strategy, the main decision making methodologies, the definition of the strategic boundary, the formulation, the implementation and the control of a strategy will be analyzed, also using the case-study approach. Finally the most recent theories, with a focus on the enlarged system of value creation theory, will be analyzed. This course is aimed to develop specific competences and skills in order to support strategic management processes of a firm

At the end of the course the student will have acquired:
(1) Knowledge and ability to understand; to know the spectrum of strategic decisions and the main reference paradigms; to understand principles and logic that supervise both corporate strategy and government choices; to know the main techniques of analysis, strategic planning and problem solving;
(2) Ability to apply knowledge and understanding: be in the position to use strategic analysis methods and tools to support government decisions;
(3) Autonomy of judgment: ability to analyze corporate strategy also in temporal and spatial comparative analysis; ability to evaluate the effectiveness and coherence of strategic choices;
(4) Communication skills: the student will work in the context of working groups and will be able to prepare and present in the classroom case studies based on specific issues of corporate strategy, using PowerPoint.
(5) Learning skills: the critical and conceptual legacy of teaching will foster the use of the skills acquired in managerial roles within public and private organizations, as well as in business consulting.

Contents

The evolution of managerial theories: from scientific management to situational school; strategic management versus operational management; the concept of business strategy: definitions compared; the strategic structure of the company; the concept of SBU; the hierarchy of strategic elaboration (corporate, SBU level, functional strategies); the role of the strategic orientation in planning processes (mission versus vision); evaluation of the strategic structure and portfolio strategies; BCG Matrix; Porter 5 forces model; Strategic planning: principles and tools; SWOT analysis; the Business model; the value chain; main competitive strategies; the Resource Based View; Learning theories; different types of strategy; diversification strategies; social strategies; the economy of reconfiguration: a new strategic paradigm; the enlarged systems of value creation

Recommended Bibliography

Main books:
-Thompson A., Strickland A.J., Gamble John E., Strategia aziendale. Formulazione ed esecuzione, Milano, McGraw Hill (2009) (cap. 3, 4, 5, 9)
-Galeotti, Garzella (2013), Governo strategico dell'azienda, Giappichelli, Torino
capp. 1, 2, 13, 17, Appendice.

Additional books:
- Coda V., L’orientamento strategico dell’impresa, Torino, UTET, 1988.
- Normann R., Ridisegnare l’impresa, Milano, Etas, 2002.
- Bertini U., Scritti di politica aziendale, quarta edizione riveduta e ampliata, Torino, Giappichelli, 2013;
-Invernizzi G. (a cura di) Le strategie competitive, Milano, McGraw Hill, 2014
- Megginson L., Monsley D., Pietri P., Management. Concetti e applicazioni, Milano Angeli, 2009
- Additional materials about seminars and case studies will be provided by the instructor.

Teaching Methods

Esame orale: il voto minimo richiede la dimostrazione di una conoscenza elementare delle nozioni di base pertinenti rispetto al tema affrontato mentre il voto massimo richiede l'uso corretto degli strumenti analitici utilizzati a lezione, una buona logica espositiva unita a una discreta padronanza della lingua.
I lavori di gruppo verranno valutati in relazione al grado di originalità e di approfondimento teorico delle tematiche trattate, alla capacità di sintesi, alla brillantezza e alla chiarezza espositiva. Il voto assegnato ai singoli partecipanti, ai fini della valutazione complessiva dell’esame, è ottenuto attraverso la ponderazione dell’impegno individuale valutato dagli altri partecipanti attraverso questionari anonimi. La valutazione finale terrà conto del voto conseguito nei lavori di gruppo e della prova orale.

Contacts/More Information

1) willingness to provide a tutoring service (e.g. student reception, explanations in the classroom) also in English for Erasmus or mobile students;
2) availability of additional teaching material and bibliographic references;
3) for information about office hours, please check www.edisea.uniss.it;
4) contacts: tel. 079213011; email: marino@uniss.it.

STRATEGY AND COMPANY GOVERNANCE

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