The aim of the course is to analyze the panoramic picture of the market, the distribution system and sales techniques and trends in food consumption trends, presenting the strategies, policies and techniques to be adopted to make the presence of the agri-food company more effective. in this market: from marketing research to the most suitable segmentation, to the most effective and targeted product positioning, to the choice of the most convenient strategies, to the definition of product, price, sales and distribution policies, of communication, of promotion .
