The course aims to promote the development of the following skills:
- Ability to use drawing as an act of expression and visual communication of the design idea from the formation of the idea to its executive definition.
- Ability to choose, use and combine methods, techniques and tools of representation and communication within all phases of the design process.
- Ability to use and apply standards and technical knowledge for representation and design.
- Ability to use graphic languages in different fields of application and in possible different expressions.
- know and apply the historical, theoretical and cultural bases of graphic communication;
- understand and apply the working mechanisms of the visual perception process;
- know and apply the main digital tools for encoding graphic messages;
- select the most appropriate tools, techniques, methods and strategies for encoding a visual communication message graphically;
- Recognise an effective visual communication message;
- Use graphic languages to communicate ideas, images, data, information, concepts and projects;
- Deepen independently the themes of the course;
- Updating your knowledge of digital tools in continuous evolution
- Updating your knowledge of the most significant case studies of the project themes that you will face from time to time.