At the end of the course the student will have to show that he or she is capable of:
- know and apply the historical, theoretical and cultural bases of graphic communication;
- understand and apply the working mechanisms of the visual perception process;
- know and apply the main digital tools for encoding graphic messages;
- select the most appropriate tools, techniques, methods and strategies for encoding a visual communication message graphically;
- Recognise an effective visual communication message;
- Use graphic languages to communicate ideas, images, data, information, concepts and projects;
- Deepen independently the themes of the course;
- Updating your knowledge of digital tools in continuous evolution
- Updating your knowledge of the most significant case studies of the project themes that you will face from time to time.