COMMUNICATION DESIGN

Integrated educational activity

Course Sheet

Academic Year of enrolment:

2018/2019

Optional/Mandatory:

Compulsory

Degree:

Bachelor's Degree Programme in ARCHITECTURAL AND DESIGN SCIENCES

Language:

Italian

Moduls:

VISUAL COMMUNICATION

6 credits
PROJECT COMMUNICATION

4 credits

Credits:

Programme Year:

Hours of classroom activity:

132

Prerequisites:

none

AF code:

A001466

Assessment Methods

Verification of learning:

Given the practical approach followed by the course, a key evaluation criteria will be the student's active participation to its activities; guided exercises, design workshops. In this track other relevant evaluation elements include a critical attitude, autonomy in managing design choices, direct familiarity with technical tools, the final design results.  Students will be asked to discuss orally the contents of at least one book of the course's bibliography. 

Teaching period

Second semester

Objectives

Knowing about how to communicate at various scales and on different grounds, is today a key factor in design more than ever before. Designers are today requested to communicate their work effectively, and increasingly through new languages (digital renderings, virtual reality, interactive apps, animations) and channels. At the same time it is easy to see how the ability to 'communicate' has increased its relevance in design, in respect to factors such as functionality, economy, usability. Apart form being a sophisticated design activity on its own, learning how to communicate one's designs in a clever and effective way, becomes an important element in 'design culture', as well as a key professional commodity. This general vision will be combined with practical exercises aimed at a direct familiarization with key graphic software.

Contents

The course's main goals are: to acquire familiarity with the main tools for design communication; to learn a critical working methodology becoming aware of the different options that are today open to designers wishing to build their communication strategy; to acquire, through direct experience, the fundamentals of graphic digital editing and their critical understanding.  The course pivots around some basic elements. A series of ex-cathedra lectures, the presentation and discussion of a selection of relevant case-studies, aimed at outlining a general reference background. And on some theoretical aspects of digital imaging.

Recommended Bibliography

reference books will be presented at the beginning of classes

Methods of Provision

Conventional

Teaching Methods

The teaching model is face-to-face, through ex-cathedra lectures, case-study presentation and discussion, practical exercises and design workshops.
The course is structured in:  a series of short design experiences about communication, based on the workshop model, structured as 'basic design' exercises, aimed at stimulating a critical creative attitude, and ad acquiring the key elements of visual communication. Among other things we will deal with symbols and pictograms, poster design and murals, techniques of visual rethoric, still and animated images, 2 and 3 dimensional visual design. This will directly interact with guided exercises whose scope is the direct familiarization with key graphical software (Photoshop, Illustrator). In the final part of the class the students will develop an individual project.

Contacts/More Information

attendance is mandatory

COMMUNICATION DESIGN

Course year: 1

Course year: 2

Course year: 3

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COMMUNICATION DESIGN