• Knowledge and understanding:
By the end of the class the students will possess a basic knowledge and understanding of product design. The different stages of product design will be identified and illustrated, from the first conception to the development and presentation of the final project detailed in the individual elements. At the same time, the students will be introduced to contemporary analytic approaches to aesthetics, and at the end of the class will possess an advanced capacity to discuss some issues such as: What is art? Is product design art?. Particular attention will be given to the issue of the ontology of art, in order to investigate what precisely a work of art belonging to each art form consists in.
• Applying knowledge and understanding:
The students will be asked to develop an agile capacity to analyse a design product, to critically interpret it, and to reconstruct the different stages of its design. At the same time, students will get able to use a basic mastery of the ontology of art forms for developing arguments for and against the main issues concerning the designed object from an ontological point of view, such as “Is this object a work of art? And, what distinguishes this object, as a work of art, from a mere object?”
• Making judgements:
The students will be continuosly asked not just to design, but also to redesign and metadesign items, in order to get a critical and personal attitude towards designed things – a view that spontaneously take into account the cultural, social, productive and practical context. In the same spirit, it will be important to get a fully fledged ability to ask and answer questions about the product design in relation with the issue of its place in the field of art and artworks.
• Communication skills:
The students will be able to express their own intuitions by using an adequate and professional language; to build up arguments in favour and against every conceivable position; to engage into an argumentative challenge with one or more than one interlocutors; to correctly evaluate their own and others’ argumentative performances. Also during the designing activity, the metacritical capacity to reflect over one’s moves will be cultivated by open debates concerning many different problems.
• Learning skills:
The class is aimed at providing the students with skills sufficient to develop over time higher-level knowledge in product design as well as in current analytic aesthetics and ontology of art, and generally speaking in critical reflection over whatever product of human activity.