INTERNATIONAL COMMUNICATION

Single discipline educational activity

Course Sheet

Academic Year of enrolment:

2018/2019

Type of Course:

Elective Course

Degree:

Bachelor's Degree Programme in PUBLIC COMMUNICATION AND MEDIA PROFESSIONS

Disciplinary Sector:

HISTORICAL AND GENERAL LINGUISTICS

Language:

Italian

Credits:

Programme Year:

Hours of classroom activity:

Prerequisites:

Basic knowledge of General and Applied Linguistics

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INTERNATIONAL COMMUNICATION

COMMUNICATION SCIENCES

AF code:

A001018

Assessment Methods

Verification of learning:

Final oral exam.

Teaching period

Second semester

Objectives

The course tends to strengthen students' knowledge of conceptual and methodological issues related to the investigation of language in its broadest sense. It also intends to give them a greater awareness of the critical national and international interactive issues, connected with the language contact considered in the broadest sense, together with additional adequate communication tools in the languages of reference, whose nature includes multimedia, training them to use the most effective and appropriate vehicle language within multicultural and multiethnic environments and in the most different psycho-socio-cultural and socio-professional contexts.

Contents

The program includes:
- a first module which aims to consolidate the basic principles of General and Applied Linguistics;
- a second module which aims to extend the horizon of linguistic analysis to multicultural and multiethnic areas;
- a third module devoted to the analysis and the use of the communicative approach within specific Italian and international application contexts of different types (academic, professional or technological), with particular reference to that of the advertising.

Recommended Bibliography

- Lecture notes

- G. Graffi, S. Scalise (2002), Le lingue e il linguaggio. Introduzione alla Linguistica, Bologna, Il Mulino.

- Alessandro Duranti, Etnopragmatica. La forza nel parlare, Roma, ultima ristampa.

- Raimondi Ezio, La retorica d'oggi, Il Mulino, 2002
H. Weinreich Harald, La lingua bugiarda, Il Mulino, 2007.

- M. Ferraresi, A. Mortasa, G. Sylwan, Manuale di teorie e tecniche della pubblicità, Carocci Editore, Roma, 2a Ristampa 2008

- P. Balboni, (2002), Le sfide di Babele. UTET, Torino (pp. 58-78).

Further bibliographical references and various Internet addresses will be provided during the lessons.

Methods of Provision

Conventional

Teaching Methods

Classical lessons, seminars, video tutorials, laboratory mainly focused on oral communication.
Face to face and small group activities (5/6 students each): 30 hours of direct contact, including 10 hours of laboratory.

Contacts/More Information

Readiness to accept examination of incoming students also in French or in English.

Availability of supporting material and bibliographic references also in a foreign language (French or English) for students in Erasmus mobility.

Office hours for students (at my office): Wednesday from 12 to 13 or, preferably, by appointment.

Contacts:
email: ska@uniss.it
tel.: 079213052.

INTERNATIONAL COMMUNICATION

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INTERNATIONAL COMMUNICATION