The course in Public Communication aims to provide students with knowledge and skills related to communication functions for public administrations.

In the first part of the course the following will be illustrated: the regulatory path on the subject of public and institutional communication, the L.150 / 2000 and the whole closely connected legislative system. Digital technologies in the PA, from the development of egov to open government. The features and evolutionary trends of web 2.0 and social media and the role of the latter within the public administration. Ample space will be devoted to the history of the main social platforms - Facebook, Twitter, Instagram and to their development as tools of public communication and as relational environments with the citizen for the PA.
A specific focus will be reserved on the opportunities and threats related to the use of these media in the public sphere, also thanks to the illustration of case studies and best practices in the public sector at national and international level.

In the second part of the course the attending students will learn the strategic importance and the methodology to realize a communication plan for public administrations, through a course of theoretical and operational type. Particular importance will be given to the issue of Public Speaking with the acquisition of particular methodologies to demonstrate the real value of a new effective communication 2.0.