The course aims to provide the student with the basic knowledge on:
- models, forms, and actors of political communication
- the main theories on the relationship between media system, political system and citizens
- genres, contents, and emerging practices of political information
- political marketing: strategies, tools, and professions

At the end of the course, the student will acquire:
(1) knowledge and understanding of theoretical foundations, tools, and effects of political communication
(2) ability to apply knowledge and understanding: connecting the analytical tools of the discipline with examples drawn from current events
(3) ability to make judgments: autonomy in the interpretation and critical analysis - through the identification of documented explanations - of the role played by different media in contemporary democracies
(4) communication ability: ability to interact with both the professor and the fellow students during the class; ability to apply a specific lexicon to the analysis of electoral campaigns and the mechanisms that regulate the relations between political system, media system and citizens
(5) learning skills: ability to orient herself/himself among the main resources useful to update the contents of the course in an active and autonomous way