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The course has the following educational goals:
- to provide concepts about cultural bases of media communication and social acceptance of communication technologies;
- to provide principles of media social history and technological innovations;
- to furnish concepts about understanding media; media as consumption styles and technological supports for fruition of cultural industry products;
- to provide methodological tools for qualitative analysis and ethnographic study of media.
The course concerns electronic and digital media principally according to following topics:
- principles of media social history and technological innovation in mass communication between twentieth and twenty-first century;
- ethnograpic study of communication technologies;
- media and models of cultural transmission;
- social acceptance of communication technologies in some social and cultural context;
- technologies for fruition of cultural industry products (music, cinema, and so on);
- cell phone, computer, and internet in contemporary technological context;
- social uses of communication technologies in everyday life;
- storytelling in contemporary media and its role in construction of social memory.
1) Daniel Miller e altri, Come il mondo ha cambiato i social media, Ledizioni, Milano (pages 17-259);
2) Franco Lai, Antropologia del cibo nella fiction. Rappresentazioni del cibo nelle narrazioni cinematografiche e televisive, Pàtron Editore, Bologna, 2017 (pages 7-120).
During the lessons, Power Point presentations and audiovisual aids will be widely used; participation in the discussion will be appreciated.