ECONOMICS AND MANAGEMENT OF TOURIST SERVICES 1

Single discipline educational activity

Course Sheet

Academic Year of enrolment:

2019/2020

Type of Course:

Characterising

Optional/Mandatory:

Compulsory

Degree:

Bachelor's Degree Programme in CULTURAL TOURISM STUDIES

Disciplinary Sector:

Corporate Finance

Language:

Italian

Credits:

Programme Year:

Professor and Collaborators:

PALMAS Francesca

Hours of classroom activity:

Prerequisites:

Accounting and business background should help to better understand some concepts.

AF code:

A001373

Assessment Methods

Verification of learning:

Final oral exam and a case study analysis

Teaching period

First semester

Objectives

The main aim of the course is to give a broad view of tourism management, exploring the challenges relevant to a wide range of situations that managers and other professionals are likely to face. The course aims to provide some theoretical and operational essential tools to develop the key skills to analyse in the context of the tourism enterprises.

Contents

FIRST PART - 6 CFU
The tourist phenomenon
Key concepts and qualitative and quantitative perspectives of tourist analysis (the main statistical sources)
Evolution of tourism
The seasonality
The tourism product
The characteristics of the tourist services and their process of production
Management of tourism enterprices
Main managerial functions
Organizational activity and personnel management
Strategic analysis, marketing activities and swot analysis
The functions and characteristics of the main types of tourism businesses
Cultural tourism
Tourism and transport
SECOND PART - 6 CFU
Marketing strategies
The Customer satisfaction
Marketing mix definition: product definition, pricing, place/distribution, promotion and communication
Information systems and marketing research
Tourism demand and purchasing behavior
Demand segmentation and positioning
Experiential tourist products
Brand management and the product life cycle
Elements of the marketing plan
Crisis management
Destination competitiveness and management

Recommended Bibliography

STUDY MATERIALS - FIRST PART - 6 CFU

Candela G., Figini P. (2010) , Economia del turismo e delle destinazioni, McGraw-Hill. Cap. 1, paragrafi 4, 5 e 6 (pagine da 10 a 29) Cap. 6 paragrafi 1,2,3,4,5 (pagine da 189 a 212) - Cap. 7 (pagine da 220 a 240) Cap.8 (pagine da 244 a 277) Cap.11 (pagine 371, 372, 373, 374).

Kotler P. , Bowen J.T., Makens J.C., Balogiu S. (2018), Marketing del Turismo, Pearson Italia, Pagine: 1- 44;

Benevolo C., Mario G. (2017), Destinazioni e imprese turistiche, Franco Angeli, Pagine: 11-110

STUDY MATERIALS - SECOND PART - 6 CFU

Kotler P. , Bowen J.T., Makens J.C., Balogiu S. (2018), Marketing del Turismo, Pearson Italia, Pagine: 44- 317; VII edizione

Forlani F. (2005), Il prodotto turistico: da prodotto turistico globale a esperienza turistica . Capitolo VI, Tesi di dottorato in “Impresa e mercato”, Università degli studi di Genova http://www.lingue.uniurb.it/matdid/forlani/2006-07/Cap6%20Il%20prodotto%...

READING LIST

1) Becheri E., Morvillo A. (2020), XXIV Rapporto sul turismo Italiano, 2019-2020, CNR Edizioni 2020, Roma, versione digitale open access
https://www.iriss.cnr.it/rapporto-sul-turismo-italiano/

2) Becheri E., Micera R., Morvillo A. (2018), Alcune considerazioni finali, in Becheri E., Micera R., Morvillo A. (a cura di), Rapporto sul Turismo Italiano 2016-2017, XXI Edizione, Rogiosi Editore, Napoli.
https://www.iriss.cnr.it/wp-content/uploads/2018/02/Estratto_XXI-Rapport...

3) Becheri E., Morvillo (2020), "Dalla crisi alle opportunità per il futuro del turismo in Italia", il supplemento al XXIII Rapporto sul turismo Italiano, CNR IRAT, Rogiosi Editore, Napoli.
https://www.cnr.it/it/news/9512/dalla-crisi-alle-opportunita-per-il-futu...

4) Palmas F. (2018), Turismo e trasporti: un binomio inscindibile, in Becheri E., Micera R., Morvillo A. (a cura di), Rapporto sul Turismo Italiano 2016-2017, XXI Edizione, Rogiosi Editore, Napoli, pp. 233-257.

Teaching Methods

Lectures and case studies

Contacts/More Information

For any doubts with the programme, study materials and reading list, students can ask more details after each lecture of Monday and Tuesday . Moreover student may send an email to: managementdelturismo@gmail.com

ECONOMICS AND MANAGEMENT OF TOURIST SERVICES 1

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Course year: 2

Course year: 3

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ECONOMICS AND MANAGEMENT OF TOURIST SERVICES 1