To know the tourist market, the demand and its trends, the gaps in the supply system and the innovations useful for the construction of a new territorial / company product. Understanding the process of creating value for the territory and for companies in the tourist sector through analysis and strategic planning. Developing a strategic marketing plan and a competitive tourist offer system.At the end of the course the student will acquire:
(1) knowledge and understanding: to know the innovative, competitive and evolving dynamics of the tourist market and the elements of the supply system, to know the tools for strategic planning and for the creation of new tourist products.
(2) ability to apply knowledge and understanding: to be able to develop a strategic marketing plan for tourism and a competitive analysis among tourist destinations / tourist supply systems;
(3) autonomy of judgment: ability to analyze the market and the tourist demand as well as to elaborate a strategy for the development of tourism-oriented economic-territorial products;
(4) Communication skills: the student will be able to present a project of territorial development, starting from the vision and the mission, to present the strategic lines of development on which the strategic plan will be based;
(5) learning skills: the shared learning model with students favors the independent deepening of case histories and the development of business ideas / participation in entrepreneurial projects and paths - self-entrepreneurship for innovation and competitiveness of company systems / territorial tourism offer.