The course aims to provide the student with the basic knowledge on models, forms, and actors of political communication; the main theories on the relationship between the media system, the political system and citizens; genres, contents, and emerging practices of political information; strategies, tools, and professions of political marketing.
At the end of the course, the student will acquire:
a) knowledge of analytical tools useful for understanding the communication and information processes that characterize relations between politicians, citizens, journalists and other media players;
b) ability to apply this knowledge to the analysis of specific case studies and communication strategies;
c) capacity for critical and scientifically informed analysis of the role of the various means of communication in the functioning of contemporary democracies, also in a comparative key;
d) ability to interact with the professor and with fellow students and to apply a specific lexicon to the analysis of the mechanisms that regulate the relations between the political system, media system and citizens;
e) ability to orient herself/himself among the main resources useful for updating the course contents in an active and autonomous manner.