The 1972 exhibit ‘Italy. The new Domestic Landscape’ at the New York MOMA represented a turning point in many respects.
It was an important acknowledgemt of the work of a whole generation of new Italian designers. And an extraordinary arena for the ideas of radical design, which in those years where beginning to question the heroic, and somewhat simplistic, visions of product design for the second industrial revolution.
Above all, the concept itself of a 'domestic landscape' incorporated the identity role of the objects we surround ourselves with, declaring openly, and in a decidedly provocative way, their ability to communicate cultural values, aspirations, well beyond the simplification “form follows function”.
Orchestrating microcosms at a ‘domestic’ scale, in retail design, interior design for cultural and learning spaces, in spaces for assistance and care, in the home and in any living environment, is a complex discipline, in which different sensibilities and knowledge must find the right synthesis.
The course, with a distinctly design character, is meant as an opportunity to reflect on these issues, combining theoretical reflection with practices of direct design, co-design and self-construction.