Students' oral and written skills should be at the B1 level of the CEFR
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This 12-credit course is divided into two parts:
1. a linguistics module (30 hours of face-to-face lectures) – 6 credits,
2. a language module (75 hours of face-to-face language lessons) – 6 credits.
In the linguistics module, students will learn the basic concepts of communication in tourism with a focus on tourism promotion and will develop the knowledge required to analyze a tourism promotional text in English.
In the language module, lessons aim at developing students’ basic communicative skills at the intermediate level with a focus on the written and oral skills, grammar, and vocabulary.
Linguistics: The linguistics module will deal with the properties and characteristics of tourism communication in English, and the verbal, visual and verbal-visual strategies and techniques of tourism promotion. Some tourism promotional texts will be analyzed in detail in class with a particular focus on the brochure genre.
Language lessons: The language module aims at developing students' communicative skills at the intermediate level (B1/B1+ of CEFR) with a focus on the written and oral skills, grammar, and vocabulary as specified in the textbook in bibliography.
Dann, Graham (1996) "The Language of Tourism: A Sociolinguistic Perspective". Wallingford: CAB International. Chapters 2 (pp. 4-33), 3 (pp. 34-67), and 7 (pp. 171-210).
Francesconi, Sabrina (2007) “English for Tourism Promotion”. Milano: Hoepli. Chapter 1 (pp. 19-38).
Clare, A. and D. Williams. “Speak Out. Intermediate”. Second Edition. Intermediate Coursebook and Workbook. Pearson.