The course can ideally be divided into two parts. In the first part, the theory of demographic transition and the international demographic framework will be presented. This will be useful to understand what relationships exist between the demographic situation and the functioning of the economic system. In particular, the topic of the Silver Economy and new opportunities for businesses will be studied.
The second part of the course is more practical and aims to provide students with the basic notions useful for setting up a market survey (sample selection, preparation of the questionnaire, interview techniques, etc.)