The course is organized into 2 parts. Some of the topics covered in the course include:
-The strategic imperative of sustainability;
-The different stages in the sustainability orientation process;
-Competitiveness and sustainable development
-Benefits and barriers to the adoption of corporate sustainability policies;
-The role of marketing in the adoption of corporate sustainability policies;
-Market practices to support the sustainability of the company
-The decision-making process in ethical consumption
-Typologies of ethical consumption (e.g., voluntary simplicity, boycotts, buycotts, and culture jamming, billboard banditry, Burning Man).