STRATEGY AND COMPANY GOVERNANCE

Single discipline educational activity

Course Sheet

Academic Year of enrolment:

2021/2022

Type of Course:

Characterising

Optional/Mandatory:

Compulsory

Degree:

Master's Degree Programme in BUSINESS ADMINISTRATION

Disciplinary Sector:

Business Administration

Language:

Italian

Credits:

Programme Year:

Professor and Collaborators:

MARINÒ Ludovico

Hours of classroom activity:

Prerequisites:

Basic competences in business administration, accounting and economics

AF code:

40002786

Assessment Methods

Verification of learning:

Written exam.
For students who partecipated in team work the written exam consists of a multiple choice test with 33 questions. In this case, the final mark derives from the weighted average of the individual team work evaluation (1/3) and the quiz result (2/3). For students who have not participated in team work, the exam consists of 25 multiple choice questions and 1 open ended question with a value of 5 points.Time available: 45 minutes"

"Distance exam modality - COVID-19 period: Multiple choice quiz administered through MOODLE (https://edisea.uniss.it) with student’s visualization using Microsoft Teams or Google Meet.
For students who had group works, the quiz is composed by 33 questions. Each right answer will be awarded by 1 mark while there is no negative marking for a wrong answer (or no answer).
For students who did not participate to group works the quiz is composed by 30 questions. Each right answer will be awarded by 1 mark while there is no negative marking for a wrong answer (or no answer).
Time available: 35 minutes"

Teaching period

First semester

Objectives

The course that includes both theoretical and operating elements, provides the knowledge base about strategic management. The main objective is learning and applying processes and models and providing operating tools for support the strategic management of the firms.
At the end of the course, the student will attain:
(1) Knowledge and understanding: basic knowledge about the formulation, the implementation and the control of a strategy, as well as the main strategic operating models and tools for leading the strategic making process of the firms.
(2) Ability to apply knowledge and understanding: students will be able to autonomously apply the main strategic models and tools in analyzing empirical cases.
(3) Ability to make judgments: the course allows students to develop the ability to accurately understand strategic theories and models, to analyze the firm’s environments, both internal and external, and to recognize the proper strategic tools to create value.
(4) Communication skills: the student will be able to use the technical and appropriate language.
(5) Learning skills: the course is aimed to develop specific competences and skills capable to support the strategic management of a firm.

Contents

Course contents:
The evolution of management theories
Business strategy: comparison of different theoretical approach
Strategic management between entrepreneurial and managerial approach
Mission statement, vision and the firms strategic orientation
Business administration vs public administration
Strategic management within the public sector
Managerial theories in public sector
Strategic planning: principles and tools
Environmental analysis: Five forces model, SWOT analysis, Pestel analysis
Internal analysis: Value chain, Resource-based view, VRIO model
Competitive advantage
Cost advantage
Differentiation advantage
Corporate strategy
Strategic Business Unit
BCG Matrix
Strategic management process
Business model
Vertical integration and outsourcing
Strategic alliances
International strategy and globalization
Innovative strategies
Reframing the business: the birth of a new strategic paradigm
Corporate governance and ethics
Strategy, society and Corporate Social Responsibility (CSR)
Case study analysis

Recommended Bibliography

Main books:
- Dyer et al., Strategic management. Concepts and cases, second edition, John Wiley & Sons, Inc., 2018

Additional books:
- Thompson A., Strickland A.J., Gamble John E., Strategia aziendale. Formulazione ed esecuzione, Milano, McGraw Hill (2009),
- Normann R., Ridisegnare limpresa, Milano, Etas, 2002.
- Additional materials about seminars and case studies will be provided by the instructor.

Methods of Provision

Conventional

Teaching Methods

Teaching methods: lectures with the use of power point presentations and with the aid of blackboard. Case study analysis; team work (depending on the number of students)

Contacts/More Information

1) Readiness to offer individual assistance also in a foreign language (english) to incoming students;
2) Availability of supporting material and bibliographic references also in a foreign language (english);
3) multiple choice test for incoming student as an alternative to oral exam

SI X0 NO 0
Lista / List: [max 500 caratteri]
THOMPSON A., STRICKLAND A.J., GAMBLE JOHN E., Crafting and executing strategy, McGraw Hill, 2009

3) disponibilità a far sostenere gli esami anche con l’ausilio di una lingua straniera (specificare quali) per la prova scritta e/o orale (specificare quale): SI
Readiness to accept examination of incoming students also in a foreign language (please specify):

SI 0 NO X0 Lingua / Language

STRATEGY AND COMPANY GOVERNANCE

Course year: 1

Course year: 2

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