ENTREPRENEURSHIP AND TOURISM MANAGEMENT LABORATORY

Single discipline educational activity

Course Sheet

Academic Year of enrolment:

2021/2022

Type of Course:

Characterising

Optional/Mandatory:

Compulsory

Degree:

Master's Degree Programme in BUSINESS ADMINISTRATION

Location:

OLBIA

Disciplinary Sector:

Business Administration

Language:

Italian

Credits:

Programme Year:

Professor and Collaborators:

GIOVANELLI Lucia

Hours of classroom activity:

Prerequisites:

Basic knowledge in business administration, financial accounting and economic and financial analysis, planning, strategic management and marketing.

AF code:

A002984

Assessment Methods

Verification of learning:

For students that will attend the course, the exam consists in the presentation of a business plan project of an hospitality start-up. This document will be discuss and evaluate. At the same time students will be evaluated on the basic knowledge on the business plan: both introductive-descriptive and economic financial parts. For students that will not attend the course, the verification of learning is an oral exam in which a business plan project of an hospitality start-up, built using the courses educational material available on the website, will be analyse, discuss and evaluate (students will be able to build a project using the courses educational material available on the website).

Teaching period

First semester

Objectives

The course provides the useful knowledge for planning an hospitality business. The main objective is providing the core concepts of a business plan.
At the end of the course, the student will attain (learning outcomes)
(1) Knowledge and understanding: knowledge of contents, structure and documents of a business plan.
(2) Ability to apply knowledge and understanding: students will be able to prepare a business plan both the descriptive part and the economic and financial part.
(3) Ability to make judgments: ability to identify the fundamental contents of a hospitality business plan.
(4) Communication skills: the student will be able to use the technical and appropriate language.
(5) Learning skills: the course provides the knowledge and competencies for planning, evaluating and analyzing business initiatives.

Contents

Contents of business plan: both introductive-descriptive and economic financial parts. The first is focused on the draft and evaluation of a business model, the analysis of the market and the sector, the definition of a strategy and the operative plan of the prospective business. The latest regards the definition of the draft of the economic and financial forecast aimed at providing the profitability and sustainability estimates of the start-up business.

Recommended Bibliography

K.A.Borello A., (2015) Business plan. Come pianificare una start up, sviluppare un'impresa e monitorare la performance. Hoepli, Milano.
The teacher can make any teaching material available online.

Methods of Provision

Conventional

Teaching Methods

Frontal lessons supported by multimedia presentations (power point) and by using the blackboard.
Practical exercises by using the computer with the support of spreadsheets (excel) for the economic and financial calculations. Team works with the final presentation of business plan projects. The slides adopted in classroom as well as the exercises (traces and solutions) are available on the course's page on the website.

Contacts/More Information

- Availability to provide tutoring services (e. g. meetings with the students, additional explanations in the classroom).
- Other educational material and references will be made available on the course's page on the website http://www.edisea.unissit.
- For all the information about office hours meetings please visit the website www.edisea.uniss.it.
- Contacts: email giovanel@uniss.it.

ENTREPRENEURSHIP AND TOURISM MANAGEMENT LABORATORY

Course year: 1

Course year: 2

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ENTREPRENEURSHIP AND TOURISM MANAGEMENT LABORATORY