Basic competencies in business administration, accounting and economics.
Oral or written examination.
The course includes both theoretical and operating elements and provides the knowledge base about strategic management of tourism firms. The main objective is learning and applying processes and models and providing operating tools to support the strategic management of tourism firms.
At the end of the course, the student will attain (learning outcomes):
(1) Knowledge and understanding: basic knowledge about the formulation, implementation and control of a strategy, as well as the main strategic operating models and tools for leading the strategic making process of tourism firms.
(2) Ability to apply knowledge and understanding: students will be able to autonomously apply the main strategic models and tools in analyzing empirical cases.
(3) Ability to make judgments: the course allows students to develop the ability to accurately understand strategic theories and models, analyze the firm’s environments, both internal and external, and recognize the proper strategic tools to create value.
(4) Communication skills: the student will be able to use the technical and appropriate language.
(5) Learning skills: the course is aimed to develop specific competencies and skills capable of supporting the strategic management of a firm.
Business Strategy; Environmental analysis: Five forces model, SWOT analysis, Pestel analysis; Internal analysis: Value chain, Resource-based view, VRIO model; Competitive advantage; Cost advantage; Differentiation advantage; Corporate strategy and value creation; BCG matrix; Vertical integration and outsourcing; Strategic alliances; International strategy and globalization; Innovative strategies; Reframing the business: the birth of a new strategic paradigm; Blue ocean strategy; Business model; Competitive strategies and sustainability; Implementing strategies; Strategy, society and Corporate Social Responsibility (CSR); Social and sustainable entrepreneurship; Corporate governance and ethics.
- Dyer et al., Strategic management. Concepts and cases, second edition, John Wiley & Sons, Inc., 2018.
Additional materials such as academic articles and case studies will be provided by the instructors.
Lectures with the use of PowerPoint presentations; case studies; practitioners' lecturers, and teamwork (depending on the number of students).