AGRI-FOOD ECONOMICS AND MARKETING
Written examination
The purpose of the course is to present to the student the basics of microeconomics and their application to the agro-food markets. Specifically, the course focuses on the decision on consumption and production of agro-food products, the efficiency analysis of agro-food firms, and agro-food markets market de supply, demand and price determination applied to the agro-food markets functioning. In the course agricultural polcies which influence the agri-food and rural markets will be analyzed. Finally the course will provide first step analysis of marketing and marketing policies.
Lectures:
1. The budget constraint
2. Consumer preferences
3. Utility
4. Goods choice
5. The demand
6. Merket demand
7. Tecnology
8. Profit maximization
9. Costs minimization
10. Cost curves
11. Firm supply
12. Industry supply
13. Demand-Supply Equilibrium
14. Taxes and subsidies
15. Monopoly
16. Oligopolistic markets
17. Agricultural policies : agro-food markets
18. Agricultural policies : rural policies
19. Agricultural policies : wine market
20. Marketing pianifications
21. Segmentation strategies
22. Strategic marketing
23. Brand rules
24. Qualitative and quantitative analysis of consumer choice
Praticals
Parte 1 - 16:
R. Fanfani, Il sistema Agroalimentare in Italia, Il Mulino
H. Varian. Microeconomia, Edizioni Cafoscarina.
Parte 17 -19
Dispense del corso.
Parte 20 – 24
J.P. Peter , J.H. Donnelly , C.A. Pratesi , Marketing, McGraw-Hill
Lectures and practicals