mathematics
The purpose of the course is to present to the student the basics of microeconomics and their application to the agro-food markets. Specifically, the course focuses on the decision on consumption and production of agro-food products, the efficiency analysis of agro-food firms, and agro-food markets market de supply, demand and price determination applied to the agro-food markets functioning. In the course agricultural polcies which influence the agri-food and rural markets will be analyzed. Finally the course will provide first step analysis of marketing and marketing policies.
Lectures: 1. The budget constraint 2. Consumer preferences 3. Utility 4. Goods choice 5. The demand 6. Merket demand 7. Tecnology 8. Profit maximization 9. Costs minimization 10. Cost curves 11. Firm supply 12. Industry supply 13. Demand-Supply Equilibrium 14. Taxes and subsidies 15. Monopoly 16. Oligopolistic markets 17. Agricultural policies : agro-food markets 18. Agricultural policies : rural policies 19. Agricultural policies : wine market 20. Marketing pianifications 21. Segmentation strategies 22. Strategic marketing 23. Brand rules 24. Qualitative and quantitative analysis of consumer choice
Praticals
Parte 1 - 16: R. Fanfani, Il sistema Agroalimentare in Italia, Il Mulino H. Varian. Microeconomia, Edizioni Cafoscarina. Parte 17 -19 Dispense del corso. Parte 20 – 24 J.P. Peter , J.H. Donnelly , C.A. Pratesi , Marketing, McGraw-Hill
Lectures and practicals
