English reading collection of chapters books and papers will be provided at the beginning of the teaching module. Main readings materials are:
Del Chiappa, G. e Bregoli, I. (2012). Destination branding development: linking together supply-side and demand-side perspectives (pp. 51-61). In Tsiotsou, R. H. and Goldsmith, R. E. (Eds). Strategic Marketing in Tourism Services. Emerald.
Del Chiappa, G. (2012). Community integration: a case study of Costa Smeralda, Italy. In E. Fayos-Sola, J. Silva, & J. Jafari (Eds.), Knowledge management in tourism: Policy and governance applications bridging tourism theory and practice, (pp. 243–263). Emerald: Bingley.
Del Chiappa, G. and Presenza, A. The use of network analysis to assess relationships among stakeholders within a tourism destination. An Empirical Investigation on Costa Smeralda-Gallura (Italy), Tourism Analysis, 18(1): 1-13
Del Chiappa, G and Baggio, R. (2015). Knowledge transfer in smart tourism destinations: analyzing the effects of a network structure, Journal of Destination Marketing and Management, doi:10.1016/j.jdmm.2015.02.001