[ENGLISH] Course contents:
a) Theories of the firm; b) Management issues; b1. Operations management; b2. Supply Chain Management; b3. Fundamentals of Marketing; c) The concept of strategy; d) The tools of strategy analysis; e) Goals, values and performance of the firm; f) Industry analysis: the fundamentals; g) Competitor analysis; h) Analysing resources and capabilities; i) Organisation structure and management systems; j) The analysis of competitive advantage; k) The nature and sources of competitive advantage.