The course is divided into three integrated parts, each dedicated to specific aspects of innovation in Public Administration in which communication plays a strategic role:
1. The relationship between citizens, recipients of public policies, and administrations. Taking into account the major regulatory reforms, both at Italian and international level, we analyze critically the principles, tools and innovative techniques implemented to improve this relationship, focusing also on the new models of open government and digital citizenship;
2. Use of new communication technologies. This part aims at consolidating the skills needed to manage technical and regulatory information flows between the different levels of the public administration and the implementation of new communication strategies and products since the introduction of the Internet and social media;
3. Communication as a strategic tool for the health sector. The course will detail the role of health communication as a factor of transparency and innovation in health care system, with a specific focus on the role and impact of digital technologies and social media in the relationship between health care organizations, citizens and doctors.