The course aims to give the participants:
- the ability to read and interpret the competitive dynamics of territories with cultural assets especially in reference to their ability to attract
factors useful for their sustainable development by enhancing cultural heritage
- the ability to apply the marketing approach and its operational tools to the management of the economic development of a territory with a strong endowment of cultural heritage
- the ability to develop a marketing strategy to strengthen the power of the territory to create value for its demand
- the ability to identify interventions on the territorial system and cultural assets to develop a competitive supply and improve the perception that external subjects have of it