This course examines the ways in which the media, technology, societies and cultures impact one upon the other.
We ask a series of questions about media power and how we understand it.
We consider and critique academic research into media effects- research which have been taking place for over 80 years.
We analyse media policy and regulation using historical perspectives and examples to understand the principles, values and practice of regulation of media ownership, content, access and distribution.
We explore theories of technological determinism as opposed to the social shaping of technology thesis.
We try to understand how national, regional and global media policies affect the representation of politics, cultures and societies
We pay particular attention to the ways in which Sardinia and Scotland are represented (or not) in a range of media output.
We undertake a comparative analysis into how public service broadcasting came about and the pressures on its current place in society and the future digital internet based mobile ecology
We look at changing patterns of media consumption and try to understand
the relationship between this, public opinion and political, economic and cultural power.
We enjoy debates and interrogating the policy positions.
All in all, a course which explores issues, themes and academic research, all of which affect many aspects of the way in which our societies have national conversations about who we are and where we have been and are going as cultures and societies.