This module will introduce students to the key strategy, management and marketing issues in the tourism sector. In particular, it will be adopted the perspective of the main operators involved in this industry, namely: hotels, intermediaries, attractions, destination management bodies and non-governmental bodies. By this way it will be examined the following topics: analysis of the environment, analysis of the competition and of the company competitiveness, analysis of tourist demand, market segmentation, targeting and positioning, portfolio strategy and, finally, marketing mix (product, price, placement and communication). Further the role of the internet and social media in tourism sector and their influence on tourists behavior and choices will be examined.
